Privacy Policy

Last updated: 11 October 2026

This Privacy Policy explains how Atyaf for Trade and Investment LLC (“Atyaf”, “we”, “us”), a company registered in the Sultanate of Oman under Commercial Registration No. 1528231, collects, uses and protects information through our website atyafllc.com and our IContact WhatsApp Business messaging platform (the “Platform”).

1. Our role

We provide the Platform to business clients (“Clients”) so they can communicate with their own customers on WhatsApp. For the messages and customer data handled on a Client’s behalf, the Client decides why and how that data is used, and Atyaf acts as a service provider that processes it only on the Client’s instructions.

2. Information we collect

Client account information: business name, contact person, email, phone number and billing details.
WhatsApp Business account data obtained through Meta: the Client’s WhatsApp Business Account ID, phone number ID, display name, message templates and the access token granted when the Client connects its account through Meta’s Embedded Signup.
Messaging data: messages, media and delivery/read statuses exchanged between a Client and its customers, and the customer’s WhatsApp phone number and profile name.
Technical data: log files, IP addresses and browser information when users access the Platform dashboard.

3. How we use information

To send and receive WhatsApp messages on behalf of the Client that owns the conversation.
To display conversations to the Client’s authorised staff in the Platform dashboard.
To run chatbots, automated replies and integrations that the Client has configured.
To provide reports to the Client about its own messaging activity.
To secure the Platform, prevent abuse, provide support and meet legal obligations.

We do not sell data obtained from Meta or WhatsApp, use it for advertising, combine it across different Clients, or share it with anyone except as described in this policy.

4. Sharing

We share information only with: Meta Platforms / WhatsApp, which transmits the messages; hosting and infrastructure providers that run the Platform under confidentiality obligations; service providers the Client has asked us to integrate with (for example the Client’s CRM); and public authorities where required by the law of the Sultanate of Oman.

5. Storage, security and retention

Data is stored on secured servers with encrypted connections (HTTPS/TLS), access controls and activity logging. Only authorised Atyaf staff who need access to provide support can access Client data. We keep messaging data while the Client’s service is active, and delete it within 30 days after the Client disconnects or ends the service, unless the law requires us to keep it longer.

6. Your rights

Customers who message a Client should first contact that Client, which controls their data. Clients and individuals may also ask us to access, correct or delete their data by emailing info@atyafllc.com. See our Data Deletion page for details.

7. Changes

We may update this policy and will change the date above when we do.

8. Contact

Atyaf for Trade and Investment LLC
Bawshar Business Tower, Bawshar, Muscat Governorate, P.C. 112, Sultanate of Oman
Email: info@atyafllc.com · Phone: +968 9764 6318